Now that our newly elected local politicians have promised to restore our economy, let’s hope Mayor Melamed will unite the new council and start making progress; however the people who are just as likely to kickstart the economy are unknown to us (unknown right now, but perhaps not for very much longer); they are the entrepreneurs toiling away in tiny little hidden offices, with no lawn signs or shop signs, or any other evidence of their existence. .
Rob Eberhard, a Whistler businessman and president of ImmersiVision, is one of these creative individuals. Rob has masterminded a product that will astonish anybody who hasn’t seen it; we could be talking about the next killer application, or killer app. To understand what a killer app is, think back to the early 80’s when we saw the first killer app, the word processor; the next was the spreadsheet. In the mid 90’s we witnessed what could probably be considered the ultimate killer app – The internet.
To understand the ImmersiVision killer app, imagine a Swedish citizen planning a ski vacation in
ImmersiVision hopes to change all that. At first glance our Swedish citizen thinks she has found just another website. The start page shows a photograph of the village. Nothing new here, but our Swede moves her mouse and discovers that she can swing the view around and see a 360 degree panoramic view from her vantage point. Another click of her mouse and she begins to actually move through the village, in any direction she wants. This is interesting, she thinks, and now she has completely forgotten about the other sites she was researching. As she progresses through the village, she discovers that she can actually enter some of the buildings and look inside. All the scenes are real photographs, no artistic renderings. She is also impressed that she can choose her own language for her virtual tour.
There’s a nice hotel, she thinks, and she clicks her way into the lobby. Again, she can stop and swing the perspective around 360 degrees. She finds that she can actually go into the rooms and take a look at the amenities, all the while swinging her view from side to side, even look at the ceiling if she wants to. Great! This one has a ceiling fan! (Swedes love their ceiling fans). She notices that to the right of the photo is a menu, and she is offered the chance to book this room, right now. The booking is made, she is sent an email to confirm.
You can certainly see the possibilities. Rob’s vision is much bigger than I have space to describe in this column, but the ability to virtual shop in the retail stores is certainly part of Rob’s plans. This is not a pie in the sky application – it exists today. At present a downloadable player is required for the Virtual Tour, but the web version (which will run in Quicktime within your browser) will be released in the next month. Rob showed me a demo of this software, and I believe this product has the potential to get our visitor numbers back to where they should be. Anyone who finds this site in his search for a resort holiday will look no further.
A number of hotels and retail locations in Whistler are fully on board with Rob’s vision, and both Whistler/Blackcomb and Tourism Whistler are just two of the many supporting parties sharing in the development of Whistler Content for the Immersive player. Rob is preparing to release Version 1 of Immersivion in the next few months. For more information and a demo CD, contact Rob at ImmersiVision Interactive Technologies Inc.
