A new buzzword, Web 2.0, is starting to creep into our consciousness, and I have heard it often enough that I decided I had to investigate its true meaning. Wikipedia, increasingly my favourite look-up resource, defines Web 2.0 as, “a second generation of services available on the World Wide Web that lets people collaborate and share information online” (Interestingly, Wikipedia itself is a perfect example of Web 2.0, as it complies with the collaborative definition. All the content of Wikipedia is submitted by volunteers, and any content can be edited and updated by anybody who can be bothered to do so).
By contrast, Web 1.0, the original World Wide Web that kicked off the Dot Com revolution resulting in a few dazzling tech success stories, and also produced many more tech startups that crashed and burned. Web 1.0 was really the emergence of static web-pages and search engines that were really nothing more than a new advertising medium. Everybody piled on board, and suddenly every business, big or small, had a web-site that ranged from flashy, splashy and exciting to boring, dull and ugly. None of them really offered any kind of user participation, except perhaps a “contact us” email button.
Napster, the first music sharing service, was one of the first collaborative services available on the internet, so it would have qualified as a Web 2.0 application, but the term did not yet exist when Napster was launched. Napster originally employed a technique known as peer-to-peer file sharing, since copied by many others, Kazaa, Limewire, Gnutella and Grokster are other examples. What is technically interesting about peer-to-peer file sharing schemes is that it does not depend on a single server or group of servers; anybody with a file sharing program installed has unwittingly turned his/her machine into a virtual server, though many users don’t realize this. Songs which have been downloaded from somebody else are then “served” or passed on to other music downloaders. This makes for efficient use of internet bandwidth, in that a single song can patched together from many different sources simultaneously, instead of bogging down a single server somewhere trying to cope with hundreds or thousands of download requests. More recently, for really large files such as those used to create entire CD images, BitTorrent is the new champion of peer-to-peer filesharing.
Although eBay has been around longer than the term Web 2.0, it is also a reasonable example of a Web 2.0 application. One of the things that ensures a good experience for purchasers of eBay items is the Feedback Rating system. Purchasers of items are asked to give either positive or negative feedback on their purchasing experience. If buyers post more than 5% negative feedback, the seller will not survive for long on eBay; buyers have shaped a marketplace that has virtually eliminated shifty, lazy or dishonest vendors. The simple idea of having customers participate in the eBay marketplace by posting a comment has fundamentally changed the way we shop, and has turned eBay into one of the most successful internet businesses in the world.
There is not enough space to cover the entire topic of Web 2.0 in just one column; if you want to find out more about it, and the future direction of the internet, search Google or Wikipedia with the search term “Web 2”. Next week we’ll explore the new children of Web 2.0, Blogs and Podcasts.
